Bison Coolers – 50 Quart All Purpose Cooler – Gen 2


You don’t want a fragile toolbox, a wimpy pickup truck, or delicate work boots, so why would you settle for an everyday cooler that can’t handle your lifestyle? Whether you’re looking for a hunting cooler, a fishing cooler, a camping cooler, a tailgating cooler, or a boating cooler, you need a rotomolded ice chest that keeps things cold (Duh!) and that tolerates a little bit of banging around (on the ATV, in the boat, in the back of the truck, at the campsite, and — let’s be honest — in your garage).

Bison’s 50 qt. cooler doesn’t require “gentle hands” when loading or unloading, doesn’t need new ice every couple of hours, and doesn’t come from a manufacturing plant overseas. You shouldn’t have to buy a premium rotomolded cooler made anywhere other than in the United States.

Here’s what you can expect from a Bison Gen 2 50-quart cooler:

  • Made in the USA to support fellow Americans.
  • Constructed as one piece, Bison rotomolded coolers won’t fall to pieces.
  • Drinks stays cold and food stays fresh inside two-inch thick insulated cooler walls.
  • Silicone, shark-fin gasket seals cold air inside the ice chest.
  • Oversized drain plug makes for easier cooler cleaning.
  • Rope handles provide a more comfortable grip.
  • Durable latches keep the lid shut tight and nosy critters out.
  • Skid-preventing rubber feet means your Bison stays where you put it.
  • Lockable lid prevents strangers from helping themselves to your beer.
  • Customizable lid shows off your personality.
  • Easy to strap down for bumpy roads on the back of an ATV.
  • Your long-lasting cooler investment is backed by a 5-year warranty.


Common Uses for a 50-Quart Cooler

  • Perfect all purpose cooler
  • Can be carried by one person
  • Tailgating cooler
  • Family drink cooler
  • Small casting platform for fishing
  • Overnight camping cooler
  • Fits great on off-road vehicles

Capacity and Dimensions

  • 42 12-oz. cans at a 2:1 ice-to-drink ratio or 65 lbs. of ice
  • 30.5″ x 17.5″ x 16.5″
  • 34 lbs.
  • Nearly identical in size to the leading competitor’s “Model 65” which retails for $70 more

Additional information


Grey, Olive, Tan, White, Blue, Red


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